There must be a better way! Or so the I-SITE team thought when they came up with the idea for the award-winning TurboQuo informercial. The video parodies the glut of overly complicated and often absurd processes that tech firms create and yes there is a tad of self ridicule with the tip of the hat to I-SITE’s very own trademarked I-QUO® process.
The team drew on questionable acting ability, marginal scriptwriting experience, classy props and overuse of the office green screen. After an intense shoot we added a zippy soundtrack, a call-in number with voicemail and some adept editing in Final Cut Pro from Rich Gretzinger and Leslie Birch of Human+Nature.
If you stop by the office we’ll be more than happy to show you the TurboQuo sponge, if its not being used at the time. TurboQuo secured the I-SITE team with a second consecutive Best Marketing Online Video at the 2012 Internet Advertising Competition!