Even if you don’t have preschooler in your home you were a preschooler once! I-SITE recently teamed up with our friends at Sprout to create interactive media to engage families and promote Kimberly-Clark’s Nighttime Pull-Ups. The goal of the campaign featuring the rather cuddly Pajanimals is to drive parents from SproutOnline.com to the Nighttime Pull-Ups website.
I-SITE designed and developed promos that establish bedtime rituals in a fun way. The multimedia promos feature a Pajanimals video and PDF downloads of printable activities.
The project is one of a number that I-SITE is currently working on with Sprout. Stay tuned for more and don’t forget to tune into Sprout as well!