Theatre Philadelphia turned to I-SITE to design a new website to celebrate and promote professional theatre in the Greater Philadelphia region. Led by a group of local artistic and managing theatre leaders, the organization is best known for its annual Barrymore Awards for Excellence in Theatre.
Key goals for the redesign project included:
The I-SITE team worked closely with Theatre Philadelphia board member Anne Shuff and Administrative Director Joel Sumner to first review the current site and map out a new architecture, feature set and design direction for the website. It was agreed that the previous site did not take advantage of the wealth of fine photography provided by area theatres that include The Wilma Theatre, Philadelphia Theatre Company, Arden Theatre, 1812 Productions among others.
Major consideration in wireframing and design was given to the growing number of theatre lovers looking for information on shows and latest news from the theatre community on their smart phones. The navigation was simplified and new search tools introduced for shows and the Barrymore Awards.
I-SITE proposed building the new website on the Drupal 7 CMS. Theatre Philadelphia already had experience with managing the website on the previous Drupal 6 platform. I-SITE was able to bring its deep experience in building Drupal websites and customized modules for William Penn Foundation, The Painted Bride and Downtown New York among others.
At all stages of design and development key members of the theater community were involved in discussions and evaluations to ensure that the site would be optimized for their needs as well as for the ticket buying public.
I-SITE provided CMS training for key staff and continues to offer ongoing consulting, hosting and support.