Vectrix Portal
Client: Vectrix Corporation
Project: Vectrix.com
Challenge
Vectrix, manufacturer of the world’s first high-performance, 100% electric, zero emission two-wheeler turned to I-SITE to create a dynamic and ROI-driven front end to their existing corporate site for the US and UK markets. With a focus on a younger, urban audience I-SITE was challenged with designing and developing a flexible portal page that would deliver an exciting experience, increase traffic and drive consumers to take test rides.
Solution
A visually rich and highly functional page that talks to the younger audience and directs users to take a test ride.
Key features of the portal include:
- YouTube video feed with ability for Vectrix employees to post videos to portal
- New intro video created by I-SITE
- Animation of the bike with plug and cable and color switcher feature
- Rotating News and Events with overlay window that keep consumers up-to-date with the latest product and company developments
- Take a Test Ride form with zip code locator
- UK version
Results
Launched in February 2008, the portal page is delivering conversion rates for the test ride significantly above industry average. In the 3 weeks subsequent to launch the videos were watched over 15,000 times.
The I-SITE team is currently working on a full corporate redesign that will incorporate additional tools and multimedia content.
