SuperFan
Client: National Dairy Council
Project: 3adaysuperfan.com
Challenge
National Dairy Council (NDC), a leading provider of nutrition education programs for our nation's schools, and partner NFL, turned to I-SITE to create an innovative Website to support the promotion of their 3-A-Day™ program in the nation’s school cafeterias.
Solution
Every kid loves trading cards and what better than creating you very own one online. I-SITE developed an activity-rich, Flash Website that allows kids to create their very own SuperFan, print their trading card and participate in fun and educational activities.
Key features of the site include:
- Interactive football stadium Jumbotron
- Thousands of fun SuperFan character possibilities
- Individual seating assignment for children to save and
return with their SuperFan to participate in more
activities - Voting feature to rank the favorite SuperFans
- Printable trading cards and t-shirt transfers for kids to post on a special in-cafeteria poster at school
- The SuperFan strut featuring the punt, spin and flip!
Results
The online promotion was a clear touchdown with over 10,000 SuperFans created in the first few weeks the site.
